Design Thinking is an empowering methodology that can be applied to many scenarios requiring creative resolutions. When applied to strategy or innovation, the success rate increases substantially. The process places the emphasis on the end user, and applies logic and imagination to explore outcomes. By placing the end user first, it deletes wasteful ideas and sharpens the focus for a better outcome.
Design Thinking deliberately disrupts the state of complacency and forces us to rethink everyday habits. It relies on collaborative voices for greater ideas. Central to its effectiveness is its understanding of people’s needs: empathy. And then there are the prototype and test phases – which will determine how true the other phases have been.
It’s about collaboration, it’s about creativity, it’s about problem solving and refining purpose. Design Thinking is an extremely powerful process that drives innovation. Through its steps, we abandon conventional thought and allow a freedom of thinking that is explosive.
Everyone does. Learning to apply Design Thinking is a skill that is highly transferable. From shifting things within your organization to improving your personal relationships, Design Thinking is shaking up life as we know it.
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